
Vision
To become the most socially responsible, profitable and leading Coca Cola bottling plant in East and Central Africa through our core values, competency and professionalism.
Mission
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Provide a professional work atmosphere with growth opportunities where job knowledge, core competency and human values are the prime movers.
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Meet all the mutually agreed expectations of the shareholders to continue to invest in line with demand and opportunities.
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Be consistently compliant with all agreed Coca-Cola worldwide Product and Operation Standards.
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Conduct all business activities with social responsibility, corporate ethics and compliance with all government regulations.
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Strive and be responsible for providing committed quality products to the consumers.
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Treat suppliers as business partners through mutually respected and beneficial "Supplier Guiding Principles
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Value Customers / Trade partners and ensure reasonable profitability for them.

Values
We firmly believe that our Vision and Mission can be best accomplished and supported by recognizing and effectively practicing our below-mentioned values.
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Trust - Foundation for effective communication, employee retention and motivation.
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Respect - Fostering a healthy and positive work environment for all employees.
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Integrity - Strive to do what is right for the organization and business
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Passion - Enthusiastic devotion and tireless diligence towards goals.
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Humility - Enduring greatness through personal humility and respect for one and all.
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Excellence - Exceed expectations consistently.
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Team Work - Embracing diverse perspectives but working collaboratively to achieve goals.
